Website Marketing

One of the biggest misconceptions (or false assumptions) is that when a website is built that it will automatically be #1 in Google™ or Yahoo™. It's just like a retail business, just because you open a store, it does not mean people know where you are or even know that you exist. You must (in most cases anyway) do some sort of marketing, networking, and/or advertising to make your business seen.

This is precisely the case with a website too. We have some very attractive SEO services, to help position your website in the search engines, for the specific search terms that you wish to target. The easy way to think of this is, ask yourself: "When someone goes to Google™ to search for your business, what term or phrase do they type in, in order find you?"

For instance, if you own a dry cleaning business in the city of Colorado Springs, CO. General thinking would be to target the keyword "dry cleaning", but that is not necessarily the smartest, and certainly the not most cost effective way of doing it - it is simply too broad and generic of a term. You would want to narrow the scope, especially being that you are targeting a specific geographic area - it makes no sense for you to be advertising and trying to reach people in New York City for a dry cleaning business located in Colorado Springs. You certainly would not put a billboard in the middle of NYC for your store in Colorado Springs - same principle. Therefore you would focus on a more specific niche, term or phrase, like "Dry Cleaning Colorado Springs".

With this more finely tuned and focused approach, you not only reduce the overall costs, but also, and more importantly, target your client more specifically. If you think, when someone searches "Dry Cleaning", they could be looking for anything, anywhere - BUT when someone searches "Dry Cleaning Colorado Springs", you can be pretty sure they are a prospect that is interested and able to become your client!

This is a very brief and generic example to help explain. Each and every business (website) is handled individually based on their specific needs, objectives and target audience. We handle local companies as well as nationally based companies - both with proven track records of success.

We will be happy to provide you with a free detailed quote with specific search term analysis for your website. Click here for your free quote. Or you can give us a call anytime: 256-658-0558.

Also, please visit www.seodetail.com (our Marketing & SEO Website) for more information and services.