Website Marketing

This is where the marketing efforts that WEBDETAIL provides, helping to position your business/website for the keywords and terms that you want. So the easy way to think of this is, ask yourself: "When someone goes to Google™ to search for your business, what term or phrase do they type in, in order find you?"

For instance, if you own a dry cleaning business in the city of Colorado Springs, CO. Common thinking would be to target the keyword "dry cleaning", but that is not necessarily the smartest, and certainly the not most cost effective way of doing it - it is simply too broad and generic of a term. You would want to narrow the scope, especially being that you are targeting a specific geographic area - it makes no sense for you to be advertising and and trying to reach people in New York City for a dry cleaning business located in Colorado Springs. You certainly would not put a billboard in the middle of NYC for your store in Colorado Springs - same principle. Therefore you would focus on a more specific niche, term or phrase, like "Dry Cleaning Colorado Springs".

With this more finely tuned and focused approach, you not only reduce the overall costs, but also, and more importantly, target your client more specifically. If you think, when someone searches "Dry Cleaning", they could be looking for anything, anywhere - BUT when someone searches "Dry Cleaning Colorado Springs", you can be pretty sure they are a prospect that is interested and able to become your client!

Again, this is a very brief and generic example, we would of course evaluate and analyze your specific website and your target audience to best suite your business interests.