You may think that Google AdWords is simple. Ads can be run so that leads and revenue can be generated. More products can be sold online. More traffic can be brought to your website. However, it isn’t as straightforward as that. There are many other things that must be taken care of. But that’s for another time. For now, we will discuss the benefits of using Google AdWords as a platform for advertising.
Though it may seem a bit daunting to invest money on AdWords, the results are virtually transparent and instant. And this is why every penny that you invest is worth it.
The most important benefit of AdWords is that it tends to work faster than search engine optimization (SEO). Both of these are marketing strategies for search engines in order to generate additional traffic and leads. However, when you are able to develop a well-optimized AdWords marketing campaign, you will get results much quicker and find your business in that much-coveted first spot in the search engine results.
Here are a few of the reasons why it is not only faster but also more effective:
This doesn’t mean that you need to ignore organic sources, since they do have long-term benefits. With AdWords, however, there is an increased chance of generating more traffic and leads immediately. In addition, the platform is far more transparent, and you are aware of what’s occurring with your ads.
Conversely, SEO, while it is indeed incredibly beneficial, is a long-term method. In order to rank for a keyword, it requires a significant amount of perseverance, well-written articles, and backlinks. Even then, though, it can take some time for them to gain authority.
Ultimately, advertisements will provide you with instant visibility at an immediate cost, whereas SEO offers long-term success, depending on the amount of effort you put into the content quality.
However, we aren’t here to debate the benefits of one’s strategies over another. Both of them need to be used simultaneously, but it is important to remain realistic about the timeframe of success and the amount of effort and money that will be needed for them both.
In addition to increasing traffic, clicks, as well as conversions, Google AdWords is an effective way to inform individuals about your brand. To confirm this, Google went into partner with Ipsos to perform a study across a dozen verticals, including automobiles and retail. It was found that search advertisements lifted top-of-mind awareness by roughly 6.6 percent.
As far as SEO goes, your ranking depending on how many times your brand name is searched and the different variations of it. This is yet another reason you should focus on boosting brand awareness via search in addition to display advertisements.
E-mailing marketing is by far one of the most used strategies for marketing, and this is why Gmail ads can be effective, too. In September 2015, the search engine giant integrated native Gmail advertisements with Google AdWords and made it accessible to advertisers, meaning that you could reach more prospects via Gmail.
Generally, Gmail advertisements appear on the promotion tab; however, in some instances, they can be seen on the social tab. Advertisements can run on desktop computers and mobile phones. Due to the fact that these advertisements typically are more cost-effectively than search advertisements, if you are dealing with a small budget, you can give Gmail advertisements a try as well.
A lot of businesses aren’t familiar with the effectiveness of Gmail ads, but one company formed a lead generation strategy using these ads. Their goal was to drive leads and open up 1,400 brand-new accounts in two weeks. They initiated Gmail advertisements and built an account opening form within the platform. The results were remarkable; they opened up 227 percent more accounts than they had targeted with nearly 9 percent CTR and almost 11 percent conversion rate.
One of the neatest benefits is that you are able to reconnect with the users that visit your website through Google AdWords. For instance, say you have some users that window shop on your site. These are the individuals who have visited all of the different pages of your site, yet they have failed to take action. How are you able to remind them that you exist and what you have to offer them? Display Remarketing as well as RLSA campaigns.
Due to the fact that visitors have already been to your site, there is a higher chance of being able to convert them into leads once they see your remarketing advertisements.
Have you considered of running remarketing on both of the networks at the same time? One company based in Cairo did this. They’re an online shopping company, and in doing this, they were able to boost their revenue by 85 percent. Ultimately, their goal was to not just build awareness, but increase leads and drive some sales on Black Friday as well. The approach that the company took was launching remarketing across search as well as display networks. In addition, they ran a single-day campaign on the Google Display Network. The results from their remarketing ads was a 60 percent boost in traffic, over 50 percent boost in transactions, and over 85 percent boosted revenue. Pretty impressive.
It is difficult to measure the results of traditional ads like radio, newspapers, cable television, broadcast television, brochures, outdoor billboards, etc. In addition, they’re far more costly than Google AdWords. You are unable to maintain control over your budget and spend. Also, you would not know the source of your leads that come from these types of media, unless your customer ends up telling you. Therefore, it is difficult to calculate your ROI from traditional ads.
However, with AdWords, you can find out exactly what occurred with your campaign. Here is what you can find out with AdWords:
This information helps marketers in understanding what works and what doesn’t. With this data, you are able to tweak your campaigns until optimal results are achieved.
Once your Google AdWords and Google Analytics accounts are linked, there is a lot to explore. AdWords can be a fantastic platform, but it will not inform you of what people do once they click on the advertisements. However, the following can be understood through Google Analytics:
By linking these two platforms together, you can access a lot more data. Advertisers can measure the entire performance of Google ads. He or she can pause non-performing ads, keywords, or campaigns and attempt multiple variations to help boost results. This kind of data can help in writing additional posts or articles utilizing keywords that were performing the best. Utilizing those keywords can help rank better in the organic search, too.
A company with a group of deluxe hotels worldwide was having trouble figuring out what occurred once visitors clicked on their ad. In addition, they wanted to find out the difference in the behavior of paid and organic visitors. So, the Google Analytics segment feature was used, and their Google Search ads were tweaked a bit. In the end, the company obtained double the number of visitors and transactions, saw an increase of almost 30 percent in order value, doubled their ecommerce conversion rate, and saw an increase of nearly 70 percent in revenue.
When an individual is searching for something that is related to your services or products online and you are not running advertisements, yet your competition is, then you are in trouble. Almost instantly, you will lose business.
It is important to keep a close eye om them to determine who they’re promoting their business, the types of ads they’re running, etc. Luckily, Google AdWords is a transparent system, helping you do all that. Take the opportunities that are in front of you and ensure you are standing out from your competitors.
Now you have reasons to use Google AdWords to advertise, but we need to discuss whether or not the platform even makes sense for you.
You should not begin utilizing the platform simply because your friend was successful using it. You must first determine if it makes sense for you and your business. If it does, then you need to determine the types of ads that are best for you.
Google AdWords works best for your business if the following criteria are met:
So, do you believe you meet the criteria to give AdWords a try?
Hopefully, the benefits outlined above for Google AdWords will help you in getting started with the campaign. If you would like more answers or would like to get started with AdWords, don’t hesitate to contact us here at WebDetail.