It can be extremely tricky to get business social media figured out. How do you manage to utilize multiple channels? How do you determine the next big social media platform? How do you ensure your content that you're posting is relevant? With user behaviors always changing, you have to quickly adapt.
The most important that you need to remember when it comes to business social media is that you succeed when you truly understand your audience. Therefore, you need to take the time to understand them and stay current with changes and business-relevant trends.
With that all being said, here are six facts related to social media marketing that you may find particularly useful as you embark on a journey of getting your social media act together for your company:
Fact #1: Revenue Is Driven by Social Customer Service.
One of the best things that you can do for your company is to respond to your customers when they request help on social media. Customers really respect and value a brand replying to them on social media channels and will, in return, typically spend more money with them as a result. In fact, statistics show that customers will spend between 20 and 40 percent more with companies that respond to customer service requests on social media.
Fact #2: Don't Bother If You're Not Using Images in Your Posts.
It goes without saying that you need to use images on Instagram; however, the same is true on other social media channels (Twitter, Facebook, etc.) as well. On Facebook, posts with images will receive 2.3 times more engagement than posts that do not include images. So, what does this mean for you as a business? If you aren't going to include an image in your social media post, there really isn't any use in wasting your time making a post because there is a very low chance that there is going to be any engagement with it.
Fact #3: Most People on Social Media Do Not Read.
Believe it or not, users on social media don't prefer to read. This is particularly true when it comes to long-form content (even though Google loves it). In fact, six out of 10 Twitter users who share URLs don't actually read the content on those URLs.
Fact #4: But They Are Watching Videos More Than Ever Before.
While you would think that they're watching these videos mostly on YouTube, they aren't. In fact, more than 100 million hours of video every single day is being watched on Facebook. The average Facebook user is watching approximately 12 minutes of video each day on the social media network. So, it may be a good idea to learn how to create a social video for your brand.
Fact #5: Younger Individuals Tend to Be on ALL Social Media Platforms.
While younger people tend to lean more towards certain social media channels like Snapchat and Instagram, they seem to always go back to Twitter and Facebook. So, it is important that you focus on all social media channels and don't only try to market to the newer platforms because this could end up hurting you in the long run.
Fact #6: Older People (Over 50) Are Starting to Join.
While the older demographic may not be too in tune with some of the social media platforms, they are starting to come on board with at least a few of them. In fact, statistics show that one of the fastest growing demographics on social media is the 55 to 64 age group. Therefore, if this is an age group that you want to attract for your brand, you have huge opportunities waiting for you on social media. In addition, 70 percent of Pinterest users are female and a decent chunk of them are going to be older women, so this is something to keep in mind for your marketing campaign.
For more information on growing your business and developing a smart social media marketing campaign, feel free to reach out to us here at WebDetail.