From start-ups to small businesses to large organizations, it can be difficult to determine just how to increase brand awareness. It is a constant challenge. However, if you don’t figure out how to amplify your brand, you will quickly find that you aren’t meeting your goals and your bottom line will suffer. Here are a few tips that will help boost visibility to your brand and gain more traffic to your website and/or increase foot traffic to your store:
Get Active on Social Media (You and Your Employees)
If you are looking for an easy, fun and free way to promote your company and build your brand as well as your audience, then look no further than social media outlets like Facebook, Twitter, Google+, LinkedIn and more. When doing this, it is important that you post information that is on-topic and relevant. It is also crucial that you post regularly – every day if possible. If you have followers comment on your posts, make sure to reply and engage in conversation with them. This shows them that you are listening and that you care.
Now, in addition to you being active on social media, you need to get your employees involved. While most employees will go through and like your posts, you need to get them more involved than this. You need to have them sharing your posts, as this will help get your company’s posts out there to a much wider audience.
Make a Video (and Share the Video on Social Media!)
Videos are the perfect way to engage your web visitors and make them want to come back for more. With videos, you have the ability to customize a story any way that you want while guaranteeing consistent messaging and publish it on multiple channels that can be streamed on every single device. There are many different types of video that you can use and the type that you choose will depend on what you are using it for and the message that you are trying to send. Some of the most popular types are short form (like commercials), tutorials/tips, and product reviews or project updates. Once the video is created, edited and uploaded, don’t forget to share it on social media and have your employees share it as well.
Send Out Emails
One of the most cost-effective and efficient ways of creating brand awareness has always been and still is email marketing. You can take any of the content that you are creating – blog posts, videos, etc. – and send them to your followers and subscribers in and email to ensure that your content is being placed directly in front of them. Research continues to show that email marketing provides a high return on investment (ROI).
To learn more about the aforementioned tips or to find out about other ways on how to get more traffic to your site/store and increasing brand awareness, please do not hesitate to reach out to us at WebDetail. We want your business to succeed and we have the means at helping it do so.