Social media, SEO and content marketing have long been three things that businesses have focused on. However, there is one more aspect of marketing that you should consider making part of your marketing campaign: videos. If you don’t, you’re missing out on some lucrative action. Here are three reasons you should give video marketing a chance:
Videos Can Give Your Sales Pitch Some Life.
While PowerPoints are professional, they can be somewhat boring. So, why not liven things up a bit and show that you have a unique and creative side by developing a video? A video will not only show that you have what it takes to go the extra mile, but it will do wonders in engaging in your audience – as long as it is well-produced, of course, with attractive visuals and a solid script. Plus, if you have a complicated service or product, an explainer or instructional video can be very helpful to potential customers and clients.
Videos Will Increase Your Visibility.
Aside from Google, YouTube is the largest second engine in the entire world. By having your videos on social media networks, such as Facebook, as well as third party sites, such as YouTube, Vimeo, and others, in addition to your own website and blog, you will be drastically increasing your chances of visibility. Plus, these videos can and do get indexed by search engines, which means that your business and website will jump in rankings. In fact, statistics from Forrester Research says that a video makes it 50x easier for you to get to page one on Google.
Videos Are Easily Sharable.
Since you’re looking to increase visibility and rank higher in search engines, you want to get as much traffic to your page as possible. The best way to do this is to get others to want to share the information that you post. The great thing about videos is that most people are more likely to share a video than they are to share a block of text, especially if they find it helpful or funny.