A number of small business owners conduct some -- if not all -- of their business in person. This may be out in the field or in a brick-and-mortar storefront. However, more and more consumers are heading to the World Wide Web for solutions to their problems. As a result, you need to focus on digital marketing or you will potentially lose a significant portion of business.
Luckily, it is possible to utilize social media and internet tactics to support the real-world sale of your goods and services. In most cases, you can actually utilize these tactics to help generate solid leads. If you are having trouble generating online leads, here are a few tips from top experts that will help you:
Make Sure Your Online Presence Is Optimized.
Whether you sell products or services online or not, it is important that your small business have a strong and solid online presence. The reason for this is because your prospective customers use the internet every single day to locate local businesses, research products, find reviews, and also make purchasing decisions. Some of the best places that you can get started with optimizing your online presence include the following:
- A mobile- and user-friendly website
- An e-mail newsletter
- A blog
- Active social media accounts (Twitter, Facebook, LinkedIn, Instagram, Pinterest, etc.)
- Up-to-date business directory listings (such as Google My Business)
The aforementioned help customers to engage with online content and assist sales team with following up, which is why those start points are the most important.
Look at Targeted Digital Tools.
Once you are able to successfully establish an online presence (even just a basic one), it is time to get down and dirty with strategy and creativity. You want to be able to engage your customers and share your expertise with any prospective clients. To do this, you may want to consider less traditional ways of enticing customers, such as podcasts, interactive events (webinars), and niche sites (Pinterest).
When an initial connection is made, your sales team can follow up to delve into their individual needs and see how your business can actually help them. You need to be able to really understand their pain point(s) so that you can identify a solution in a quick and efficient manner. This eventually leads to a customer for you.
Make Sure You Connect Before You Close.
When it comes to marketing and sales leads, the key lies within the content and the context. It is crucial that you focus on the message. It needs to be as engaging as possible and focused on the recipient. The communication needs to be organized so that it is tailored to their needs and priorities.
In the sales funnel, the exact way a business will conduct business online will look different depending on where the business lies at and what the business is doing. For example, SEO and social media marketing are extremely effective when it comes to luring in new leads. However, when it comes to closing, the tools that are more effective are marketing e-mails, CRM and your website.
It is very important to keep in mind that engagement with customers should never end when the lead actually becomes a paying customer. Post-sales tools should be utilized, and these include things like social media monitoring, surveys and analytics. These tools will help you learn more about keeping your customers engaged and happy.
To learn more about what you've learned in this article or how you can improve your digital marketing campaign overall, contact us today at WebDetail.