Does Google See Your Web Pages As Keyword Relevant?

Here are some factors that Google uses when determining if a website is relevant as it relates to the search term or phrase.

Apr 05, 2018 Digital Marketing

Does Google See Your Web Pages As Keyword Relevant? Here’s How To Find Out!

All website owners want to rank high, though there are certain instances when it seems like this is an unattainable task. There are numerous reasons why you may be unable to rank well, and it may even seem as if Google is simply not interested in a business like yours for a certain target search. This can be extremely exasperating, which is why it is so vital that you ensure your keyword phrases are relevant to the terms that you are striving to rank for. In some cases, you are better off focusing on phrases that you know have a higher probability of ranking than the phrases that you simply desire to rank for.

Today’s post is going to be about the factors that Google could use when determining if a website is relevant in regards to the keywords that it targets.

It’s Not Enough to Simply Create a Web Page

It’s important to understand one simple thing: you can’t expect to create a web page that targets a specific keyword and rank well for it – or rank at all. You never know whether Google is going to pick it up or not.

So, let’s say that you are wanting to, but currently do not, rank for a certain keyword. The top 10 SERPs contain your competitors’ content and not yours. You are interested in finding out whether Google finds your webpage content as relevant. Here is how to find out.

Ranking Analysis

An effective way of determining the ranking potential of your web page is by seeing what the page is currently ranking for. While this may sound a bit obvious and even simple, you can do more than looking at your website’s top keywords. In fact, it is worth it to look at what your competition is also ranking for.

First, you will need to pull the keywords that you are ranking for currently. You can do this many ways, including through 3rd party analysis tools or you can ask WebDetail for seo analysis. Once you have the ranking data, you will want to manipulate that data in order to locate additional sets of keywords. In order to do this, you will want to primarily focus on keyword phrases that your website is ranking for (within the top 10). You will then want to do the same thing for your competitors and the same primary keyword phrase.

Now, you are equipped with a lot of information. This data tells you where Google stands with your website. Is your website appearing for a number of the related keyword phrases? If so, then your primary target phrase is likely possible for you to rank well for, regardless of the fact that you aren’t currently appearing in the top SERPs. If you are currently ranking for related phrases, then Google views you as relevant.

Situation #1: You Need Assistance

Let’s say that you are trying to rank for the term “manufacturer’s Bluetooth headphones”. If your website is only ranking for keywords that include the brand name, then there is a problem. You need to rank for the specific key phrase or Google is not going to find your website relevant. If your specific target keywords are not appearing in the search results, then it could be a red flag that it is going to be difficult to rank. The problem is one of two things: 1) content-related based on the target keyword, or 2) general authority-related based on the overall topic.

Situation #2: Prospects Are Good

When the data appears to be in your favor and you are ranking for numerous related phrases, then it is relatively straightforward on how to proceed. It will consist on tweaking some things, as you will need to improve your content to improve its depth. This includes the target page as well as any supporting content. It may be possible to conduct some public relations and link building in order to support your standing as a relevant source.

Is an Overhaul Necessary?

If you did not rank for many related terms, then your next steps are somewhat similar to tweaking. However, you will simply need to do so with more intensity. An overhaul will be necessary due to the fact that Google is not seeing your web pages as relevant to the keyword or topic. What this means is that the process will be more expensive and the results will take longer to appear. If you do not currently have the time or budget for something like this, then it may be wise to consider approaching a new target keyword.

Taking a Look at Costs

The first situation could be costly, depending on your location and just how much work is involved due to the fact that you were not ranking for relevant terms. Campaigning would likely take months in order to obtain the results that you are hoping for. Developing an SEO strategy is important.

The second situation woud be less expensive (but you still need to budget accordingly), depending on your location and the amount of work involved since you did rank for some relevant terms. Campaigning would take less time – only a few months – in order to achieve ideal results.

Analysis is relatively simple and the benefits received out of this are incredible. When keywords are related to your web pages by Google, the SEO costs should always be lower.  Therefore, you need to try to focus on what you are currently ranking for so that you can maintain a more accurate and effective campaign budget.

Do you have some insight? Do you have questions or comments? We’d love to hear from you! Share it with us on Twitter or Facebook.

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