Everyone wants their business to be profitable. However, this is often easier said than done. One way to run a profitable online business is to get your visitors to know you, like you, and trust you. To do this in today's marketplace, you need to get your web visitors to feel confident in and feel that they can trust you and your company. Luckily, confidence and trust can be built. Here are a few strategies to help you do this, which will help increase your website conversions:
1. Create a Professional Design and Simple Navigation on Your Website.
How many times have you gone to a website and left in a few seconds simply because of the site's design? There are many different ways that you reduce costs online, but the design of your website is definitely not one of them. If your website is not well-crafted, you will see a significant decrease in conversion rates. However, with a well-designed site, they will increase because your visitors will see your business as competent, confident, authentic, and experienced. They will then take that same assessment of your website and business to your products and/or services.
When it comes to the navigation of your website, things need to be kept simple so that your visitors are able to understand what they need to do to maneuver around your website to access the information that they're looking for. There are four things that you really need:
- Clear navigational links that will lead users to useful, relevant content.
- A clear path to your products/services and "about us" page.
- A clear, concise call to action.
- An easy-to-locate opt-in box that consists of a free and enticing offer.
2. Give Your Visitors Some Samples.
Don't you love it when you walk into a cookie shop and they're offering free samples of their cookies or a beauty store and they're providing samples of lotions? Most people take those samples. And, if they're good, then there is a good chance that they're going to go back and make a purchase. That's how beneficial free samples can be.
When it comes to online samples, things can be a little bit trickier, but it is still possible to provide free samples to your visitors. Let's say your focus is around online marketing, here are some examples of free samples you could provide:
- Downloadable training audios of online marketing topics, which represents your experience in education.
- A well-crafted, on-stage video from a speaking tour, which builds confidence in your credibility and speaking ability.
- Downloadable how-to articles on marketing, which continues to build confidence and trust in your ability.
These samples allow your visitors to get to know you better before ever actually speaking with you. This is essentially what you need to do with your site. Consider asking yourself these questions:
- How can you add more free content (valuable and relevant) to your website?
- Is it possible to transfer written content to audio or video?
- Can you reduce articles to bite-size pieces that can be shared on social media?
Ultimately, the more web visitors that are able to experience you and your business through other forms of media on your site, the faster they will be able to know you, like you, and trust you, and the faster they'll want to do business with your company as well.
3. Build More Trust with Social Proof and Testimonials.
While you can toot your own horn until pigs fly, the best thing that you can do is to have social proof and testimonials. This is far more effective than anything else that you can do if you are looking to promote buyer activity. So, get out there and ask some of your most satisfied customers if they would be willing to write a brief testimonial that can be displayed on your website. As long as they were truly satisfied with their product and service, most of your customers are going to be more than happy to do this for you. When doing this, make sure to ask them to be as specific as possible about what they valued most about your product/service and make sure to ask them to show proof of their results.
4. Make Sure to Sell the Result.
The one thing that you want to ensure that you never, ever underestimate is that customers care significantly more about their problems more than almost anything else. In other words, they want to know exactly how your product/services are going to solve their problem and why your particular solution is so much better than your competitors. For you, this means that you have to define the benefits of your company's products/services in a clear, concise way for your audience.
Ask yourself this: what result is it that your audience is wanting to obtain? To answer this question, you should put yourself in their shoes. Why should they want your products/services? How will they use it and why is it truly the best possible solution for their individual problems? As long as you are listening to your customers, you will know the answers to all of the aforementioned questions and many more.
For the most part, individuals make purchases for one of two reasons: 1) to increase pleasure (popularity, freedom, health), or 2) to decrease pain (financial problems, poor health, stress). Therefore, when speaking with your customers, make sure to take these things into consideration when emphasizing the benefits (and results) of your products/services. And, then, you need to make sure that you deliver on those promises.
What you need to do is make a list of the most desirable and unique benefits of your products/services. To help do this, ask yourself a couple of questions like:
- How do my products/services differ from the competition?
- What are the top few results that my customers are wanting to achieve?
If you really sit down and try with this particular exercise, you can obtain some fantastic copy that can be used in all forms of marketing (videos, web copy, webinars, elevator pitch, and more).
5. Provide a Very Clear CTA.
A big mistake that many website owners make in online marketing with their websites is failing to provide a specific CTA (call to action) for their visitors. This is a crucial step for your visitors and must be included; otherwise, you may be losing out on important sales.
Once you have accomplished getting your target customer to your site and "tasted" your samples, you want to ensure that they know what they need to do next. You need to provide them with clear directions. Be specific about what they will get out of it as well. Here are some example CTA ideas to get your creative juices flowing:
- Call your office to schedule a consultation, which will get them that service that they are in need of.
- Register for your company's webinar that will teach them what they are in need of knowing.
- Sign up for your three-part mini course that will provide them with secrets to make life easier on them.
- Press the "Buy" button to purchase your eBook that will teach them how to learn a new skill.
Another great CTA is to share information. So, make certain that you have all of your share buttons for your social media pages at strategic points on your site:
- Share this video
- Tweet this
- Pin this
- Comment below
For more information about increasing conversions on your website or regarding any of the information shared above, don't hesitate to contact us at WebDetail.