The Importance of Local SEO and Doing It Uniformly

Sep 19, 2016 Local SEO

Many business are told that local SEO is important, but they aren’t told why it is so important. Well, some are told that it can help improve their search engine rankings and domain authority. However, it is never really explained to them, nor is it explained that local SEO must be focused on in a uniform way in order for it to work effectively. So, this article is going to focus on that and a bit more information about local SEO to help you better understand it.

Local SEO Improves Search Rankings…But Only With Consistency.

Local SEO is crucial if you’re looking to boost your local search rankings. However, it will only do so if you have authoritative directories linking to your business website that have been listed with uniformity. For example, let’s say that you have your business listed as Jim’s Cupcakes 147 Madison Street Huntsville, Alabama on Google My Business; Jim’s Cupcake Shop 147 Madison St Huntsville, AL on Yelp; and Jim’s Cupcakes and More 147 Madison St. Huntsville, Alabama on Bing Business. These inconsistencies are going to kill your “votes”. You need to get these cleaned up and fixed.

Local SEO Takes Time to Clean Up.

It is important to understand that if you have never dealt with your local SEO listings that it can’t be repaired overnight. The longer that you have gone with neglecting your online presence, the more time and energy that you are going to need to put forth to clean it up. There are a lot of directories online, which means that there are probably a lot of inconsistencies and inaccurate information to locate and deal with, especially if your business has moved or had multiple locations. While you may want to focus on the most authoritative ones, such as Google, Bing and Yelp, it is important that you look at all of them, as they all play a role in your search engine rankings. Just think about it this way: in the end, you’ll be one step closer to a successful business and one step further away from your competitors. 

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