With more and more people using smartphones and tablets, it is essential that you adopt a mobile-friendly website. Here are three reasons you need one if you don’t already:
Google Recommends It
As of August 2015, it was reported that Google had nearly 64 percent market share. So, when Google says that they recommend something, it would be very wise to listen. As of right now, Google is currently recommending that website owners utilize mobile responsive website designs. Why? Well, for starters, it is more efficient and easier for Google to index with a single URL. Without a mobile responsive design, you will have multiple URLs for a standard design, a mobile design, etc. This makes it harder to Google to index since they have to crawl multiple versions of the exact same site.
Better SEO Rankings
In addition, responsive designs makes it easier for your web users to interact, share and link to. This is extremely beneficial to Google, as well as your business in terms of SEO rankings. Plus, it helps to increase the user-experience, which is good since that plays a role in your SEO ranking now.
SEO Campaigns Are Easier to Manage
When you have separate websites for your mobile site and your desktop site, you must have separate SEO campaigns. It is much easier to have a single campaign to take care of. It takes a lot of time and effort to have to manage two separate sites as well as two separate SEO campaigns. By switching to a mobile responsive design, you can focus on a single SEO campaign that targets all of your customers in one place – because that’s one of the great things about responsive designs is that mobile-specific keywords can be incorporated into your campaign.
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