As a small business, online reviews are a crucial step to improving online visibility. With Google being the top search engine, it is imperative that your business is reviewed on Google. Many businesses don’t even realize that customers have this option. When your business is reviewed on Google, it will appear on your Google My Business (GMB) profile, as well as on Google Maps and in search engine results.
In addition to improving online visibility, Google reviews can help to market your business, as they help to convince customers who are researching your business.
So, the question is: how do you get your customers to leave you a positive review? Here are three tips:
- Enlist the Help of Your Best Customers. Start off by simply asking some of your most satisfied customers to simply go to Google and leave a review on your Google My Business profile. This will help build up some momentum and start a trend of other customers leaving reviews on Google as well.
- Turn Review Requests into a Part of Your Positive Transactions. When you complete a positive transaction with a customer, consider having a flyer or a business card that contains a link back to your Google My Business profile as well as a request for a Google review.
- Do NOT Pay Someone to Leave a Positive Review. The one thing that you should never, ever do is to pay someone money in exchange for a positive review on Google. For starters, this is a violation of the terms of service on Google. Secondly, it is unethical. If you would like to offer your customers incentive for leaving a review, then that is fine – just make sure that it is not cash, such as a coupon. And, remember, that this incentive will have to be offered to anyone who leaves a review, even if the review is negative.
Bonus Tip: Always thank each and every one of your customers that take the time out of their busy lives to leave a Google review for your business. Good or bad, their perspectives on your small business will help improve your online visibility as well as your overall level of customer satisfaction and service.
For more information on how to get your small business up to speed online, how to set up your Google My Business profile or anything in between, get in touch with us at WebDetail.