4 Tips to Help You Successfully Optimize Your Business’ Social Media Profiles

Optimizing your social media profiles sounds easy ... and it is. But, you have to do it and keep it up to date.

May 08, 2017 Social Media Marketing

Some people think that it takes a lot of time to optimize your business’ social media outlets. However, this actually is not true. So, have you been maintaining your company’s social media outlets or have you been letting them slide? Well, either way, here are a few tips to help make a good first impression and get your business to stand out in a crowd:

Take Time to Customize Your Business Images and Cover Photos

The great thing about your business’ social media outlets is that you can customize them so that they’re as unique and beautiful as your business. Since you have the ability to customize profile images and cover photos that represent your company’s message, colors, etc., you are essentially promoting your brand and image for free. Now, when doing this, though, you want to make sure that you keep any images and logos that you use uniform so that you establish and maintain a strong and solid brand presence.

In addition, it is a good idea to make sure that your images are of correct dimensions so that they look their best. Otherwise, they may look distorted, which will not make a good impression with consumers. Here is a cheat sheet to help you choose the proper dimensions regardless of the social media outlet that you are working with.

Make Sure Your Business Profile Is Always Up-to-Date and Current

When optimizing your social media outlets, it is vital that you ensure all of your company information is kept up-to-date and current. If your business has recently changed buildings or received a new phone number, then this information needs to be updated on all social networks so that clients are able to know how to find you and contact you.

Apart from contact information, it is always important to remain active and engaged with clients and consumers on your social media outlets. You should publish blog posts, images and/or industry updates daily or weekly to keep your profiles current. Images are one of the best ways to get your audience involved. In fact, according to one study, visual content is over 40x more likely to be shared by others than any other form of content. This same study showed that individuals engaged 2.3x more with Facebook posts that included images than posts without images.

Take Time to Link to Other Business’ Social Media Profiles

Today, there are numerous social media networks out there. Therefore, it is crucial that you make it simple for your existing and prospective clients to find all of your business’ social media networks that are utilized. Luckily, Facbeook has made this easy for businesses with what is known as app links. This allows for clients to see exactly where your business publishes vital pictures, news and updates. This is important since your clients need to know exactly where they can locate you in this ever-growing and constantly-changing mobile era. In addition to app links, it is also important to list all of your social media networks within your contact information section (such as the “About” section). Most other social media networks, like Google+, Pinterest and YouTube, will allow businesses to connect social media outlets to your business’ account.

Make Sure to Link Back to Your Business’ Primary Website

When listing contact information about your business on social media channels, it is important that you also include your business website and/or blog URL. This will help with your business’ branded image as well as ensuring that your clients know that your social networks are official and authentic. In addition to listing this information on your social media outlets, it is just as important to ensure that your describe what it is that your business does or sells. This is just in case someone comes across your social media profile first rather than your website.

Keep in mind that there are a lot of social media platforms on the web, so this doesn’t mean that your business needs to create one with every single one. However, it does mean that you should familiarize yourself with the different outlets, what they have to offer you as a business in terms of free/paid promotion, and determine which ones would be best-suited for your company in terms of your clients.

If you need help in determining which platforms are best for your business in order to reach your target audience, let us help you here at WebDetail. Give us a call and we’ll help you get started with a strong social media campaign. 

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