When you think about social media campaigns, you probably think about fun and exciting. However, not all products are glamorous and can have campaigns that are extra-engaging. For example, anti-virus software and toilets aren’t the most intriguing products, but that doesn’t mean that you can’t market them on social media and get a campaign to be successful. Here are four tips for those brands that just seem too dull and boring to work:
1. Show You’re an Expert and Educate Your Audience.
Most people try to be the go-to source for their product. Instead of doing this, try to be the go-to source for information and advice within the industry. For example, look at 3M – they’re the go-to source for all things sticky – Scotch tape, Nexcare bandages, Post-Its. They launched an online area with training videos, webinars, product tutorials and more. You can do something very similar with your own industry.
2. Tell a Story.
When it comes to a brand, you need to make it relatable for your customers. One of the most effective ways to do this is with storytelling. Take PayPal as an example. They were once deemed faceless until they began using real users of their service to tell stories of how they benefited from PayPal. In doing so, they saw an increase of 327 percent in engagement.
3. Promote the Traditions of Your Company.
Your company is more than just the product that it sells, and it is important that your customers know this as well. Make sure that you post social media content highlighting charity work, office traditions, etc. You can even create your own culture- or tradition-related hashtag.
4. Share Content That’s Relevant.
It is important that you focus on content that is relevant to your company and industry rather than sharing content that is completely off-topic. When sharing content, this is your opportunity to show your audience that you are an industry expert. In order to do this, you must share relevant content. For example, if you’re an interior designer, you aren’t going to share something about computer software.
Social media is an excellent network that will help you establish and even shape your new or existing brand – even if it’s a dull and boring one. If you need help getting started or would simply like someone else to do the dirty work for you, get it touch with us at WebDetail.