Social media marketing, which is using social media websites and platforms in order to promote products and/or services, has become quite popular over the last decade or so. However, quite a few companies struggle to do it successfully. This is mainly because they have failed to conquer three basic techniques of social media marketing, which are explained in detail below.
1. Learn to Create Headlines People Will Click on.
Social media isn’t going to help you at all if no one is reading your content. The title of y our content and/or the first sentence of your content is going to be the deciding factor for your audience on whether or not they will read the post or post a comment. In many cases, professional bloggers will spend nearly as much time on creating the headline as they do creating the content itself.
If you are developing premium content, such as a newsletter or a substantive blog post, it is a good idea to create 25 to 30 different headlines before actually deciding on a final headline. If you are developing conversational content, such as tweets or comments, then you can create three to five “openings” prior to deciding which one you believe will get the most clicks.
So, how exactly do you know which headline is going to get you more clicks. It’s actually pretty simple, even if you are new to writing headlines. Ask yourself whether you would click on the headline. Then, over time, you can use metrics, such as open rate, to see whether or not the headlines are working for the content. It is also a good idea to keep a document of headlines from content that is going viral and then use that as a model as you are creating your own headlines.
2. Clarify Your End Goals.
The main purpose of social media marketing is to achieve more revenue and sales. However, most marketers aren’t exactly sure how that happens. It is important that you know how your marketing on social media is going to achieve a boost in sales.
So, before you invest time and money in social media, figure out how it is going to provide you with a boost in sales. You need more than a vague answer like “building brand image” or “creating more brand awareness”. Ultimately, you need more of a response like “getting people to browse the company’s online catalog” or “getting users to sign up for the new free product trial”. There always need to be a clear purpose so that efforts can be targeted and measurable.
3. Streamline Your Website for Everything to Fall into Place.
Now that you’ve created clickable headlines and you know what you want your audience to do, you need to make sure that everything is in place and easy for them to actually do it. As a general rule, the customers that come from social media will wind up on your company’s website. Unfortunately, if you have a standard corporate website, then you are wasting that incoming traffic.
Why? It’s simple. Most corporate sites are designed like they’re from the 1990s. When users come from social media sites to your webpage, they are looking for a website that has lots of choices and information. Today, though, social media sites are those information destinations, so you need to streamline your website so that it provides similar information to your social media site.
For instance, if your main goal is to get users to sign up for a free product trial, then your landing page needs to be primarily about that trial signup. While there can be links for supporting information, they need to be inconspicuous.
So, when it comes to successful social media marketing, your strategy is to create clickable content that will drive potential customers to take action that will get them closer to making a purchase. Then, it is up to you to ensure that it is as easy as humanly possible for them to take that action.
If you need help pulling all of this together or have any questions, feel free to reach out to our team at WebDetail and we will be happy to clarify or to set up a consultation to discuss what your company needs.