Video Marketing Is The Future of Content Marketing

Video has a way to create emotion-driven sales in a way that other types of content cannot, which is important since sales are personal in one way or another.

Jun 25, 2017 Video Marketing

Over the last decade, the landscape for the digital world has changed drastically. Individuals are phasing out desktop computers and laptop computers in order to browse the internet and interact with various forms of content. Instead, they're using their smartphones and tablets. In addition, digital technology is less costly today than it has been in the past; there are basically no limitations as to how, when and where individuals are able to interact with content.

As a result, the content marketing landscape has altered as well. In today's day and age, content will only be successful it delivers what customers want, how and when they want it.

Luckily, it is relatively easy to stay up-to-date with all of these changing landscapes as long as you invest in cutting-edge content forms like video marketing. With the fast-paced world that we live in today, video marketing is one specific type of material that is still able to provide relevance, value as well as flexibility that consumers are looking for and need while still catering to their constant on-the-go lifestyle.

Here is what you need to know regarding video marketing and why it is being considered the future of content marketing:

What the Numbers Are Saying

So, let's say that you are still are not convinced that video marketing is the future. Here are some numbers that will help you better understand just how popular video marketing has become over the last several years and how much it is expected soar over the next few years:

  • By 2019, it is expected that video will claim over 80 percent of all web traffic.
  • Click-through rates for marketing e-mails can increase by 200 to 300 percent by simply adding a video to the e-mails.
  • If you embed a video into your landing page, you can expect an increase in your conversion rates by approximately 80 percent.
  • 90 percent of customers have reported that product videos assist them in making buying decisions.
  • YouTube reports that mobile video consumption is on the rise every year, and it grows 100 percent each year.
  • After watching a product-related video, nearly 65 percent of consumers are more likely to make a purchase online.
  • For their digital marketing strategies, roughly 87 percent of online marketers currently utilize video content.
  • People use a third of their time spent online watching videos.
  • Video advertisements account for over 35 percent of all online ad spending.
  • Nearly 60 percent of decision makers in companies would prefer to watch a video than read a blog post or an article.

James McQuivey, a digital marketing expert, estimates that one minute of video content is equal to nearly two million words.

5 Reasons You Should Begin Utilizing Video Marketing Now

Video marketing is considered one of the most in-demand and fastest-growing types of marketing available today. This is one reason why it should be what all marketers are using this very minute. Here are five advantages of video marketing.

1. Video Can Help Boost Your Website's SEO.

It has been reported that 65 percent of decision makers in businesses will go to a marketer's site after watching a branded video. This shows that your website's SEO can be significantly improved by producing relevant, high-quality video content. In addition, video marketing has the ability to improve your conversion rates. According to HubSpot, nearly 40 percent of decision makers for businesses will contact vendors after watching a branded video. Therefore, if you add video to your website, landing pages, and content offers, you can quickly and easily improve your business's SEO value, while also improving overall click-through rates.

2. Video Helps to Promote Brand Recall.

HubSpot reports that 80 percent of customers are able to remember a video that they have watched within the past 30 days. One of the best things about video content is that it is extremely auditory and visual. This means that it is a lot easier for consumers to remember as opposed to text. When consumers are able to remember your video marketing material, they will also be able to remember your brand. This means for leads and sales for you. In addition, consumers tend to share videos that they like, which helps to expand your overall online reach.

To help ensure your videos are memorable, make certain that you stay in line with your overall brand strategy. In other words, you want to maintain your logos, fonts, colors, and voice that you use in your articles and blogs in your videos. Yes, it is true that videos can do many things that text cannot, consumers still need to be able to recognize the format and style of your brand's videos with ease. 

3. Video Can Perform Well on Any Device.

In today's marketing world, one of the most important and largest trends is responsive website design. If your content fails to perform well on a particular browser system or device, then you will fall behind in terms of traffic and conversions. Luckily, video content is perfectly fit for consumption on any device, from desktop computers to smartphones. This helps to make it easier to reach your audience and makes it more consumer-focused and user-friendly.

4. Video Helps to Strengthen Your Brand's Overall Message.

With video being used in your online marketing strategy, you have the ability to improve your brand's message. All it takes is simple features like branding and design to more advanced features like content and video. By using these types of features, video marketing is the perfect tool is help enhance your brand identity and ensure your customers and others know exactly who you are.

5. Video Wants to Go Viral.

Estimates show that 92 percent of individuals that watch videos on their mobile devices will share them with others. That is a large percentage and is more than any other type of content. Simply Measured showed that video, when compared to text and links combined, is shared about 1,200 percent more. In addition 60 percent of viewers will engage with a video post before they engage with a text post. Due to these numbers, it is obvious that video is an incredibly powerful tool for any business that is looking to expand its online reach.

By creating video that is accessible, concise and easy-to-interact-with, you have the ability to develop a large following and help promote recall with your customers. Headspace is one company that has already seen success with video marketing. It is a meditation app that has become a multi-million business.

Video Marketing is a Beneficial Content Approach for Your Brand This Year

Due to its built-in helpfulness and easy accessibility, you should consider video marketing as it is a wise choice for content marketing this year and for years to come. It is a great way to develop content that is not only personal, but that will have an impact on consumers. Video has a way to create emotion-driven sales in a way that other types of content cannot, which is important since sales are personal in one way or another. Buyers want and need to feel good about their purchasing decisions, and video marketing -- when done accurately -- has the ability to do this for them. 

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