Quality Web Design Is Vital

Humans Are Visual: Even in a Digital World

Your website is arguably the single most crucial part of business today. People no longer look for companies, products, or services in a phone book. They search the internet.

People are in a hurry and make snap judgments, like never before—without even knowing.

As humans, we are visual creatures, and unfortunately, research has proven we base our first impressions on visual stimuli. The old adage “Don’t judge a book by its cover,” is precisely what we do as a species every day whether intentioned or not. Your website is your face to the digital world.

What face do you present to the digital world?

You Have Fractions of a Second to Capture Interest and Establish Trust

The look and feel of your web design, according to studies, is far more impactful than the actual content within the milliseconds a potential customer decides whether or not your company is trustworthy. Your potential customers are looking for visual appeal and ease of navigation within your website, whether they understand this conceptually or not. Research has proven this.

If your site comes up in a search, and the potential customer clicks your link, studies show you have fractions of a second to make a fantastic first impression. Meaning most people will spend a very brief amount of time on your site before deciding to further the idea of doing business with you, or move on and click another link.

Creative, concise design gets people to trust you and to stick around. Poor design creates mistrust and makes people leave.

What does your web presence convey?

Critical Components of Quality Web Design

Visual Components

• Clean, Concise, Cohesive Visual Voice: Less is more.
• Consistent and Integrated Use of Branding Elements: Customers want consistency. Consistency equals dependability. Dependability establishes trust.
• Effective Use of Typography and Images: Again, less is more.
• Well Written and Organized Content: Grammatical errors and typos can easily undermine credibility. (Remember the potential customer is not reading for content, yet. They are skimming for visual cohesion. If they notice typos and grammatical mistakes glaring at them, most will never actually read the content.)

Layout, Typography, Font size, Color scheme, Logos, and Images are all relevant here, use them thoughtfully to establish trust and create a positive lasting impression.

Behind-the-Scenes Components

• Search Engine Optimization (SEO)
• Local SEO
• Online Business Listings
• Online Reviews
• Search Engine Marketing (SEM)

This is where a trusted web designer is worth their weight in gold. A quality web design company will utilize all of these tools and implement them for you and your company’s success. (We will discuss these components further in another blog post.)

Is your website presenting its best face to the world? Your web presence is an integral part of your marketing campaign. It is crucial to the overall success of your company. Welcome your customers through the virtual front door of your company, and invite them to sit down and stay to do business with you, instead of your competitors.