5 Important Rules to Create Outstanding Facebook Ads

5 Important Rules to Create Outstanding Facebook Ads
Aug 22, 2017 Social Media Marketing

When it comes to social media advertising, Facebook is considered the king. This is for good reason, of course. Thanks to Facebooks features, targeting and insights, it is the perfect platform for advertising your company’s products/services.

However, it does come at a price. For the average business owner, the task of creating advertisements that will stand out amongst all the others that litter your audience’s newsfeed requires a superhero’s effort. 

Luckily, if you are an average business owner, here are a few tips that will help you create visually-appealing advertisements that will stand out in a newsfeed and entice your viewers so that they’ll want to click on them:

1. Familiarize Yourself with the Psychology of Color.

Research suggests that about 90 percent of people’s product-related split-second judgments are a result of its color. It goes without saying that you could take this information and use it to your advantage in your advertisements. With that data, the colors that you use in your advertisement could ultimately make or break your overall campaign. So, when selecting colors for your ad, it is important that you consider the meanings of different colors and how people typically react to them.

  • Older people tend to prefer green, purple and blue. However, younger individuals tend to favor red, orange and yellow.
  • The most disliked color, according to one poll, is orange. The colors that followed were purple, yellow and then brown.
  • Red always grabs the attention of a viewer. This is because of what it meant to our ancestors back in the day – usually danger or food.

Of course, these are only generalizations, but they should still be used to enhance the visual appeal of your brand’s advertisements. Just keep in mind that you should select colors based on whether it fits your product.

2. Avoid Making Claims That Are Too Bold.

There are going to be some people that will come across your ads and not have a clue about your company. When this happens, they’re going to wonder whether your brand is trustworthy and credible. Believe it or not, your advertisement’s design will have a huge impact on the answer to that question.

Many marketers – far too many, in fact – rely on exaggerated claims, hyperbole, and emotional manipulation. This makes it extremely hard for truly honest brands to make bold statements regarding their products and/or services without receiving scrutiny form the public.

Now, you should not necessarily weaken honest advertisements so that you can dodge the rage of skeptical viewers, but you simply need to keep your ads credible ad professional.

3. Use Social Proof to Your Advantage.

In advertising, the power of social proof can be potent. When someone purchases a new product, especially from a brand they have never bought from before, their fears can often be triggered. This is often due to the risk that is often associated with a brand new purchase, which has led to immeasurable lost sales over the years.

To help alleviate their fears, you can use social proof. Social proof reaffirms that you have a good, qualify product. Social proof comes in the form of case studies, client testimonials, user metrics, etc., and this can help enhance the overall power of your advertisements significantly. You may find even more success by using the retargeting technology from Facebook combined with social proof, especially when you are dealing with lots of visitor abandonment.

4. Create Gripping Calls to Action.

Every advertisement that you release needs to have a call to action (CTA). They don’t necessarily improve user engagement or click-through-rates, but they will reduce friction, which can result in higher rates of conversion.

Let’s break it down. When a user views your brand’s advertisement and it doesn’t have a CTA, but they click through anyway, the user will be taken to sales page or a landing page with no clear idea of what they need to do. More often than not, this will result in you losing that lead. However, if the user sees your brand’s advertisement with a clear and compelling CTA that says something like “Subscribe to our e-mail list and receive a free video,” then it is obvious to the user what they are doing and what they are getting for clicking and the conversion to the lead is seamless.

By simply adding a CTA to your advertisement, you can significantly improve your conversion rate, while also reducing the overall number of click-throughs that are generated by poor quality leads.

5. Make Sure You’re Always Testing.

This particular tip doesn’t have to do with the design of your advertisements, but it doesn’t mean that it is any less important. Testing is often overlooked, but if you’re looking for a high ROI on Facebook, then testing is going to be mandatory – and lots of it!

The aforementioned tips will need to be implemented and then you will need to test them against your previous campaign results. This will help you see what is currently working and what is not. You need to test absolutely everything, from the colors and headlines to the different types of social proof and calls to action.


While it may seem difficult at first, it’s not nearly as hard as you may think to design Facebook ads that can and will stand out in your audience’s newsfeed. It may take months, or longer, to really get yourself a fantastic campaign together, but you will find that, in the end, the time and effort put forth was well worth it. By implementing all the aforementioned tips, you will see your Facebook marketing campaign, as well as your business as a whole, thrive.

For more information on how to make your Facebook Ads stand out or for assistance with getting your social media campaign off the ground and running, contact us at WebDetail.