Have you ever noticed how you can browse the internet, moving from one website to the next to the next (completely different websites, mind you) and that initial website that you visited seems to be stalking you no matter what site you visit? You see banner ads for their company everywhere.
You’re automatically impressed. After all, to do something like this, they must have an endless advertising budget, right?! However, they don’t actually have to have a huge budget for advertising. The process is simply called remarketing. Impressive, heh? It’s extremely effective for marketers.
If you are not familiar with remarketing at all, or have only heard the term, then here is a quick explanation of the process.
So, What Exactly Is Remarketing?
Also referred to as retargeting, remarketing are banner ads that are designed to target you once you visit a website. So, for example, once you visit Progressive.com (noaffiliation) and then leave that site to go to a site like Reddit, you may see a banner ad for Progressive.com. The process of how this actually works is more complex, so let’s break it down a bit.
How Exactly Does Remarketing Work?
For more information on remarketing and/or to get the process started, call (256) 658-0558 or email us at WebDetail.