Your social media campaign can be the bread and butter of your business. Without one, your business has the potential to fail - regardless of industry or whether you think your company or industry is "boring". Therefore, you need to know how to make your campaign succeed so that your business can flourish. The following two strategies will go further than you could ever imagine possible:
Create a Reliable, Everyday Presence.
One of the most important steps of having a solid social media campaign that you will reap benefits from is creating a reliable presence on your social media networks on a regular basis. You want to ensure that your target audience sees your engagement. So, you want to post a certain numbers of times a day, depending on the platform, and time your posts accordingly, also depending on the platform. On Facebook, you will want to post one to three times a day. On Twitter, you will need to post 2 to 5 times a day.
According to research, there are certain times of day that you should post. For example, on Facebook, the best time to post in between 1:00 p.m. and 4:00 p.m. with the peak time being Wednesday at 3:00 p.m. You should avoid posting as many updates on weekends. On Twitter, the best time to post is between 1:00 p.m. and 3:00 p.m. with the peak time between Monday and Thursday. You should taper your posting after 3 p.m. on Fridays.
Take the Time to Engage with Your Customers.
Autoposting tools can very convenient, especially when you’re trying to run a business. However, you really need to take the time to be a part of your social media campaign and engage with your customers by getting in on the live interactions. Autoposting is only one way to communicate with your customers. Another way is with real conversation. This helps to add better value to your social networks and will help bring better overall results. In other words, be available in real-time to your audience and engage in meaningful conversation. Help your customers solve problems when possible.