Has your video gone viral yet?
The primary focus of your video marketing campaign should never be to go viral; however, the term "viral" has become very popular this year. In fact, statistics have been flying around about video marketing that say that it will account for nearly 70 percent of all consumer web traffic by this year. In addition, when compared to desktop, mobile video advertisements will grow five times faster, and landing pages that have videos embedded in them will have 800 percent more conversions.
If those numbers are truly accurate, then it's time to become familiar with some best practices that will ensure your video marketing campaign matches your goals and propel your social media to the front.
Tip #1: Center the Video Around a Story Instead of a Sale.
Consumers don't want to be bombarded about making a purchase directly. There is no much sales clutter online that it is annoying and consumers are repelled by it. Don't allow your brand and company to be that annoying salesperson that everyone wants to avoid. Instead, make your video a story instead of a sale. However, just remember that just because you are creating video content it doesn't meant that your focus should change; your focus should still be about providing value to your audience just like it is when your creating written content.
To make the most of your video content, you will want to make certain that you are appealing to your user's needs and desires (especially their hidden ones). Sometimes, businesses think that they will lose leads by doing this. If you are worried about this, then just make sure that you place a relevant CTA (call to action) at the end of the video.
Tip #2: Make the First 10 Seconds Count.
Statistics show that 20 percent of viewers will leave your video within the first 10 seconds. So, you need to be short and concise with your videos. Within the initial five to 10 seconds of the video, you need to get right to the point and manage the expectations of your users. Spark their curiosity during this time by using teasers and asking questions. This will help grab their attention right off the bat.
Your video also needs to answer the most important question that watchers will ask themselves, "Why should I watch this video?" Should they watch the video because it will encourage them to act, because it will inspire laughter, or because it will possibly teach them something brand new?
Tip #3: Lighten Up, Let Loose and Don't Be Boring!
When it comes to video marketing, the worst possible thing that you can do is to create a boring video. Boring videos are those that are completely puff pieces and they aren't going to spread (go viral). Your audience wants to be able to feel enlightened and they want to laugh. they are bored at their 8- or 9-to-5 jobs and they want to be able to step out of their realities and into something that will allow them to forgot about them, and that's exactly what your video needs to do. However, a boring video isn't going to cut it.
When creating your videos, try to find a good medium between edgy and conservative. Take risks and be creative. Remember that even if you have a B2B audience it doesn't mean that they won't enjoy some humor every now and then. Also, don't try to stick to what your competitors are doing and don't constrain yourself to what has been done in the past. Take a chance and stand out. It's a new world and it's time for you to shine.
Tip #4: Optimize Videos for Search with Tags
To help your videos get found by users in the search engines, there are a number of tactics that you can put to use. One thing that you need to do is to utilize the maximum SEO value by hosting it on your very own domain. In addition, you need to enable the embedding on the video since this helps to increase the chances of receiving inbound marketing-related links. You also don't want to forget to include a video sitemap.
Another important thing for your video is its description. The description is important because it will make it easier for Google to crawl it and understand what your video is all about. So, you will want to ensure that this description contains relevant keywords and that it contains a unique title. Remember, if there is a box there, then it has a purpose, so fill it out and use it to your full advantage.
Tip #5: Educate Your Audience to Prove Yourself
Statistics show that approximately 65 percent of your viewers are visual learners. Educating your audience is among the most powerful methods when it comes to video marketing. Do you want to know the great thing about this all? Education comes in a number of forms. For instance, you can teach consumers how to a product or service by providing relevant and useful tips on making the most out of it. Alternatively, you can create a webinar or a series of webinars that will help showcase your industry expertise, add value to the lives of your consumers, and position your brand as a leader, all while collecting leads.
In addition, videos can offer social proof for your service or product. WebDam reports that customer testimonials have an 89 percent effectiveness rating when it comes to content marketing (which is the highest amongst all forms). Therefore, you need to make sure that the focus of your video success stories is the story of your customer and the success that your customer achieved while using your service or product.
If you have any questions after reading this article or would like to talk about video marketing in more detail, reach out to us at WebDetail and we will be happy to help in any way that we can.